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Activist investor Barington Capital is pushing Mattel to consider selling off its American Girl and Fisher-Price brands, citing underperformance within the divisions. Mattel shares were up around 3% in premarket trading Friday following a letter sent to Mattel Thursday, which was first reported by the Wall Street Journal. American Girl and Fisher-Price, two iconic brands, are among the most popular in their respective markets. Mitarotonda said that if Mattel cannot stymie continued erosion in both Fisher-Price and American Girl, which has suffered similar declines, the company "may not be the right owner of these brands." "We believe that these brands are now detracting from the success at Mattel's other segments and hurting shareholder value," Mitarotonda said in a release.
Persons: Barbie, Barington, Price, Fisher, Barington's James Mitarotonda, Ynon Kreiz, Mitarotonda, Mattel, Kreiz, Michael Dolan, Dolan Organizations: Mattel Inc, Mattel, American, Price, Wall Street, Fisher, Bacardi, IMG, Young, Body Works, Darden Locations: El Segundo , California
"OMD and Publicis are winning all the meaningful pitches," said a former WPP agency executive, referring to competitors Omnicom and Publicis Groupe. Further, GroupM is just one of the many parts of WPP's business that Read needs to fix. Insiders describe a whirlwind of change but confusion about the bigger visionA current WPP agency executive said they were frustrated by what they described as a vacuum of information about the bigger strategy for WPP. Getty Images"It feels like something bigger has to happen now," said a current WPP agency executive. The ongoing pitch for Volkswagen's $4 billion global media business underscores the tremendous amount of resources needed to win the proposal, and the huge prize at stake.
Persons: Christian Juhl, San, GroupM, Publicis, Kirk McDonald, McDonald didn't, Ogilvy, it's, Thomas Singlehurst, Juhl, Mark Read's, It's, Read, Martin Sorrell, AKQA, Sard, Wunderman Thompson, J.Walter Thompson, Joanne Wilson, Andrew Scott, Roberto Quarta, Angela Ahrendts, Craig Barritt, , haven't, Clark, Arthur Sadoun, WPP's Read, Michael Farmer Organizations: WPP, Publicis, L'Oreal, Omnicom Media Group, Pfizer, North, GroupM, Verizon, Discovery, Adobe, Citigroup, Shanghai, reined, AKQA Group, Finsbury Glover, Partners, Young, Rubicam, London Stock Exchange, Brexit, Getty, Burberry, Apple, The New School Industry, VW, Groupe, Epsilon Locations: San Francisco, China, EssenceMediaCom, Kansas, Kansas City, New York, Mayfair , London, New York City
Jell-O GirlEarly Jell-O advertising depicted women as inept, needing the help of a simple recipe like Jell-O. Jell-O released flavors such as seasoned tomato, celery, mixed vegetable and Italian salad, and Jell-O salads were a colorful way to use leftovers in side dishes. In 1955, the company introduced the slogan “A Jell-O salad makes the meal.”“The Jell-O salad really hits the American sensibility and palate perfectly. Constance Bannister Corp/Getty ImagesBut as more Americans traveled and global cuisines entered the mainstream, the simplicity of Jell-O salads became a downside. “Upscale becomes the new mainstream and Jell-O salads moves into a niche,” Shapiro said.
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